Everyone is talking about innovation these days. There is probably not a company on the planet that does not claim that innovation is a critical component of its future. We are getting new queries almost daily on how we can help organizations become more innovative.
Yet, companies are slow to act. I recently spoke to the innovation manager in a large, well known multinational. He complained that even he has problems selling innovative ideas to the very management that gave him his position to help the company innovate better.
Then, one day last week while responding to a query from a major scientific institution, it dawned on me: the first step any business ought to make on the road to innovation is to prepare an Innovation Manifesto, have the CEO and top managers sign it off and display it prominently in their organization.
To make matters easier for you – as I know you are extremely busy these days – I’ve prepared a draft Innovation Manifesto which you are free to copy, modify, print, sign and display in your firm…
(view manifesto in the linked title to the complete article)
Publicado: 2:23 PM (hace 11 meses) | Permalink
