» 20 Tips for Ideation Excellence

innovationexcellence.com

  1. Create momentum for your ideation project. There must be urgency otherwise innovation is considered as playtime and nobody will be prepared to go outside the box. If this is not the case: just wait until the organisation is ready.
  2. Manage the expectations of your bosses and of the line management before you start your ideation project(s).
  3. It is essential to start your innovation journey with a clear and concrete innovation assignment. This forces the top management, from the start, to be concrete about the market/target group for which the innovations must be developed and which criteria these new concepts must meet. This forms the guidelines underway.
  4. Use a team approach to get both better ideation results and internal supporters for the innovative outcomes. Invite people for whom the assignment is personally relevant. Invite both people for content as for decision-making reasons. Invite also a couple of outsiders as outside-the-box thinkers. Get a good mix between men and women, young & old, et cetera.
  5. Let the internal top problem-owner (vice-president) participate in the ideation team.
  6. Use a structured ideation approach. To think outside the box is a good start. But you have to come back with innovative concepts, which fit the ‘in the box’ reality of your organisation, otherwise nothing will happen. The FORTH innovation method connects creativity and business reality in five steps. FORTH is an acronym and stands for Full steam ahead, Observe and learn, Raise ideas, Test ideas and Homecoming.
  7. Great ideas for innovative new products or services fit 7 criteria. Use them actively in your project: 1. Very appealing to customers. 2. It stands out in the market. 3. It has great potential for extra turnover. 4. It has adequate profit potential. 5. It fits management’s personal goals. 6. It is (somehow) considered quickly feasible. 7. It creates its own internal support.

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(click on the title to read full article at innovationexcellence.com by Gijs van Wulfen)

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